Core values are the fundamental beliefs of our organization. Core values help us determine what is right and what is wrong; they help us determine whether we are on the right path and fulfilling our business goals. Our Core Values are designed by keeping our consumers, suppliers, distributors and retailers in mind. Following are our seven Core Values that we abide by:

We manufacture the highest quality natural and organic products without compromising the integrity of the ingredients.

We take care of contentment, nourishment and taste of our customers.

We provide highest aesthetic standard to our customers.

We support team member development and growth through pleasant work environment.

We create wealth through profits for natural food growers, ourselves, retailers, distributors and for the consumers by providing reasonable prices.

We support physical activity by actively involving our employees and sponsoring athletes in the community.

We support environmental conservation effects through involvement with various animal protection not for profit organizations in Kenya.